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Fiat — Concreto

Fiat · Self-initiated · 2026

Concreto

Concept Film · Generative AI · Direction · Sound Design

01 Film

Fiat · 2026
01 / 01 Concreto16:9

02 Overview

Concept Film · Generative AI · Direction · Sound Design

A car designed in Brazil meets the curves Brazil drew in concrete.

A concept film for the Fiat Fastback, the SUV coupé designed entirely in Betim. One day across Brazilian modernist architecture, from Pampulha to Brasília, Niterói and São Paulo, ties the car’s roofline to the curves the country drew in concrete. Script, direction, AI image and motion, edit and sound design by Hypeframe.

Concept film. A self-initiated Hypeframe project, not commissioned by the brand.

Credits

Brand
Fiat
Idea, direction & finishing
Hypeframe
Image & motion
Generative AI, directed by Hypeframe

03 Frames

06 Frames
  1. Fiat — Frame 1
    01 / 06
  2. Fiat — Frame 2
    02 / 06
  3. Fiat — Frame 3
    03 / 06
  4. Fiat — Frame 4
    04 / 06
  5. Fiat — Frame 5
    05 / 06
  6. Fiat — Frame 6
    06 / 06

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